Mixed Marketing Messages
OpinionWire Articles
Angela Eager - Published 16/07/2008
www.MarketingGovernance.com, a site run by marketing vendors and practitioners to promote the concept of end-to-end marketing operations and management, cites growth levels for the marketing platform sector of 20% per year until 2013. That level of growth has proved a temptation to vendors and sure enough the Marketing Resource Management (MRM) sub-segment appears to be a hot market with the total number of players (which describe themselves as operating in this space) growing from 60 in 2006, to 80 in 2…
