Unica Corporation Unica Affinium 7
Technology Audits
Angela Eager - Published 18/07/2008
Unica Affinium 7 is an end-to-end marketing platform providing a central management and execution resource for all marketing functions and users. Automating and optimising the marketing function has been an uphill battle within most organisations, due to cultural resistance and a lack of suitable tools capable of dealing with the multiple types of activities and touch points that marketing requires with other applications and external parties. Marketing is under increasing pressure to become more efficie
