Web 2.0 – Another Opportunity for IT to Lose the Plot!
Butler Group Review Articles
Rob Hailstone - Published 25/06/2008
Top of the hype-curve right now is the simple appendage ‘2.0’, with Web 2.0 heading the list. Without that tag, a product, architecture, or business initiative is simply not cool. This in itself is a very good reason for a healthy dose of cynicism – bandwagons based on fashion trends tend to roll to a stop unless there is something more material adding to the inertia.
