ASSETLINK Assetlink
Technology Audits
Aanchal Sabharwal, Angela Eager - Published 28/08/2008
Assetlink provides a Marketing Operations Management (MOM) suite comprising capabilities such as support for collaborative planning and budgeting, Digital Asset Management (DAM) features, and customisable dashboards and reports. Currently, few marketing functions have a common environment for planning and process execution, and factors such as the proliferation of marketing channels and the increasing focus on stringent financial controls for all business and IT functions necessitate a suite that support
