Business Intelligence is a widely used and reasonably mature type of technology, and is based around the capture and use of the data that every organisation generates on a day to day basis. Other Reports, such as DQI, have shown how important it is to make certain that data is clean and accurate if it is to be depended upon as part of important business processes. However, this is only the beginning of using data in a more valuable way - the organisation also has to be able to delve into its data in order to capture and use intelligence..