Exploiting Enterprise Applications
Maximising the Return on Existing ERP and CRM Investments
Published March 2006

A Butler Group Report
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Introduction


Enterprise Applications, typically represented by solution types such as Customer Relationship Management and Enterprise Resource Planning, can be described as being bundles of different functionality that are designed to interoperate in support of the organisation's activities. ERP is a good example, as it is intended to more effectively manage the flow of raw materials and stock that an organisation requires in order to operate cost-effectively, for example a manufacturer of shoes would need to keep track of the materials needed to make shoes and packaging, manage production costs, like payment of wages and paying for utilities and equipment maintenance, then need to keep track of deliveries to a point of sale, such as a store. .


 

 



 


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