The typical business generates huge amounts of data on a daily basis, and until recently the way to deal with this rising amount of stored data seemed to be simple - keep adding hardware, so that the storage limit could be increased. However, this approach has not worked - all that has happened is that organisations have dug deeper and deeper holes into which their data can fall and be lost. Simply adding storage in this manner does not ensure that the data being stored can be searched or retrieved when needed, and it has become obvious that the missing piece of the puzzle is management.